Public Relations (PR) is what will break through the noise of social media and underwhelming marketing. As a leader, become the go-to subject matter expert in your industry to attract the right clients, donors, or partners. Learn what it takes to get noticed through television, radio, and media that will elevate your brand quickly. Come and learn the steps to doing your own PR and get ready to shine.
When: April 19, 2023 at 7:00pm CST
The Steps to Start Your Own PR class gives you the PRACTICAL direction to setting yourself up for success to deal with the media, to get seen on TV, featured in articles, heard on top podcast, etc. There are a lot of fake PR firms promising landed media, they take their client's investments - post sponsored content that never gets seen by the public - and leave their client with no strategy and no real visibility moving forward.
If you are a leader who is ready to take your brand to the next level... You have come to the right place!
5 Needs Before You Start Pitching
With a normal PR firm, they take their clients through a strategic development process where they gather all needed materials to begin pitching them, I am going to teach you what you need to get started!
Strategy
Discovering your voice, your direction and your aim with media is only the beginning, we will discuss where to begin with strategy!
PR vs Marketing
Many can readily tell the difference between public relations and marketing, we will break this down in the free course!
How to Spot Faulty Media Outlets
The internet and social media are full of accounts that do not have real visibility however they are what I refer to as "padded" media outlets. I will teach you on how to spot them and how to beware of them!
CASE STUDY:
Clients - The Black Beauty Collective - a startup in Hyde Park, Chicago, was recently featured alongside major brands like Ulta, Target, Macy's, and West Elm. The article also featured an external link to superstar Lizzo! The Forbes writer did a great job weaving together a story based on the techniques that we use in our classes!
CASE STUDY 2:
GEBOCALL launched 6 months before the pandemic with a tough sell: Pay to call strangers just to have someone to talk to - the loneliness epidemic is a Thing. With succinct PR strategy and direction, we were able to get the concept seen to a larger audience ON TV.
I'm Phoenix Jackson - Your PR Expert from the PR University! I have been a leading publicist since 2008 - my first PR event was for Will Smith's premier of the movie Seven Pounds! After which I was hooked but instead of just helping celebrities along the way, I have assisted businesses, non-profits, political leaders, global leaders, and great initiatives to find their voice. I have rejoiced in helping them to be seen and heard! As I close down my PR firm and transition it into an educational portal - I want to continue to help LEADERS. PR is an expensive investment but it doesn't have to be if you know how to do it in house. Let me show you how!
See you in our LIVE class!
You are not here by coincidence. If you are on this page, you are ready to elevate your brand, you are ready to be seen, you are ready for that next level. Validation by the media is the next step in that process. There are levels to marketing and PR is at the top!